Not only was the anecdote an over-the-top example of higher-ups inserting themselves into an area well outside their expertise the mindset on display still seems to guide Amazon’s big-picture planning.
But the story still struck a nerve, and for good reason. Stone later clarified that Bezos had since stepped back from overseeing Amazon Studios so closely. All of these iconic shows have the same basic things in common.” He then went on to list, seemingly spontaneously, 12 aspects of a great series, including “moral choices,” “positive emotions,” “a compelling antagonist,” and “humor.” For a time, Bezos’s word became law, with executives required to submit spreadsheets explaining how each show fulfilled each criterion. (Later that same year, Price resigned over allegations he had sexually harassed an executive producer on the show, which ultimately aired for four seasons.) Bezos, frustrated that The Man in the High Castle had not become a major hit, lamented that “this should not be that hard. In 2017, Stone reported, Bezos dressed down former Amazon Studios head Roy Price over the perceived failure of The Man in the High Castle, the dystopian drama adapted from the Philip K. But the book did produce a memorable-and illuminating-anecdote about corporate management of a creative enterprise. As the subtitle suggests, the book’s scope is much wider than the company’s entertainment arm, spanning from Alexa to Amazon Web Services to match the breadth of Bezos’s ambitions. Earlier this year, business reporter Brad Stone published Amazon Unbound: Jeff Bezos and the Invention of a Global Empire.
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